Tuesday, August 23, 2011

Promoting Yourself

By YA fantasy author Andrea Buginsky

As an author, I’m learning that a big part of the job is promoting myself. In the age of technology we are in, promotion can be done online, from the comfort of your home. Although I’m still an apprentice in the subject, I am slowly learning some tips and tricks to using the Internet to promote myself and my book. Here are some great avenues open to you on the Internet. The best part about using them is you can do it in your PJs.

Facebook: It’s not just for kids anymore. Facebook allows you to set up an author profile separate from your personal profile. You can use it strictly to promote yourself and your works, and create a fan base. You can post links to your books, blogs, articles, and anything else you want to promote.

Twitter: If you thought tweeting was just for birds, guess again! I once thought this app was for a bunch of teenagers to hang out on and keep each other up to date on what they’re doing. I was wrong. It’s a great place to update your followers on what you’re working on, when your new book is published, when you have an article published, and where you’ll be featured, whether it’s a guest blog post, interview, book tour, reading, or any other updates you want to share.

Web Page: You don’t have to have a degree in computer science to create your own author website. You don’t even have to budget for it. There are so many different places that offer free websites and blogs to anyone who wants to sign up for one. Check out Blogspot, Webs.com, or Google Sites to get started.

Blog: A blog is a great way to keep your fans up-to-date on what you’re doing. Think about your favorite author: aren’t you curious about what they’re doing during their writing and promoting time? Your fans feel that way about you! By keeping a blog and updating it on a regular basis, you can satisfy your fans’ curiosity about what you’re currently working on, what’s coming available soon, and where they can come meet you. Blogspot is a great site to create your blog on. If you use Webs.com to create your author web page, you can use the blog there too, and keep everything together on one site.

All of these great tools are at your dispense for free. Take some time to explore the Internet for these and more, and start promoting yourself today!

Andrea Buginsky is the author of "The Chosen," available from Solstice Publishing.

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